Alan Ledford, president of MountainStar Sports Group, also serves as president of Leg Up Entertainment, a division of MSSG.
A native Californian, Alan began his sports and entertainment career as a college student when he secured a one-year internship with the Oakland A’s. That internship turned into a career of fifteen seasons with the team, culminating in his role as Vice President of Business Operations for the A’s. Today, Alan’s career spans over 39 years of experience in all aspects of the sports and entertainment business.
Alan’s career highlights include the successful acquisition, turnaround, and ultimate sale of the Portland Beavers (Triple-A) and of soccer’s Portland Timbers (USL). Prior to his involvement both teams were performing poorly and in financial distress. Ultimately, Alan helped develop and execute plans that transitioned both teams to successful and profitable businesses.
In 2011, Alan founded his own company, Perfect Game Ventures, LLC, a sports management and consulting firm that works with investors to acquire and manage Minor League Baseball teams. He served as CEO of Perfect Game Ventures until being engaged to lead MountainStar’s effort to bring a Triple-A Baseball team to the city, build a staff and business, and construct the new ballpark in Downtown El Paso.
Under Alan’s leadership, the El Paso Chihuahuas sold out nearly 75% of their home games in its inaugural year, with 548,000 fans going through the gates of Southwest University Park. That number broke the Minor League Baseball attendance record for the City of El Paso, set in 1985. The team sold merchandise in all fifty states and ten countries, generated more Facebook Likes than all other 159 teams in Minor League Baseball, and received the Promotion of the Year Award – all in its first year. In addition, Southwest University Park was named 2014 Ballpark of the Year by Ballpark Digest.