Brad Taylor
Senior Vice President and General Manager

Since his arrival in the Sun City, Taylor has witnessed the groundbreaking of Southwest University Park, helped build the front office staff, and led the charge as the Chihuahuas successfully launched their brand on October 22, 2013. Under Taylor’s guidance, the Chihuahuas have become the top selling merchandise brand in Minor League Baseball (MiLB), a feat that includes the top social media ranking (more than 275K followers across Facebook, Instagram, Twitter, Snapchat, LinkedIn & YouTube) out of 160 teams. Taylor also has some supervisory responsibilities for El Paso Locomotive FC as the Sr. VP for MountainStar Sports Group.

During the 2014 inaugural campaign, the Chihuahuas garnered national attention for their logo, merchandise, promotions, and attendance. The Chihuahuas’ Bark at the Park Promotion was named MiLB’s Promotion of the Year (the second time in Taylor’s career; Bowling Green Hot Rods, 2009) and raised more than $20,000 for local animal groups. More than 548,000 fans attended Chihuahuas games, totaling 48 of 67 home game sellouts (72%) while averaging over 8,100 fans per game at Southwest University Park. Southwest University Park was also named the 2014 Ballpark of the Year by Ballpark Digest and With the success of the Chihuahuas inaugural season, Taylor was named a Pacific Coast League Executive of the Year finalist. Taylor was again a finalist for the PCL Executive of the year award in 2017 and 2019.

In their first 6 seasons, the Chihuahuas have drawn over 3.2 million fans to Southwest University Park and continue to be the number one retail brand in Minor League Baseball. Additionally, El Paso Locomotive FC finished its first season in 2019 averaging approximately 6,900 fans per match.

Taylor has been instrumental in Southwest University Park’s success as one of El Paso’s premier venues. Since its opening, the ballpark has been home to three professional international exhibition soccer matches, IBF Featherweight Boxing, the annual El Paso Marathon, the 2015 Gildan Triple-A Baseball National Championship game, Way Out West Country Music Festival and the 2019 Triple-A Baseball All-Star game and Home Run Derby. The ballpark has also been a venue for concerts, weddings, business conferences and expos, 5K community races, and company galas.

As Senior Vice President for MountainStar Sports Group, Taylor also assisted in hiring the El Paso Locomotive FC front office staff, the sales and marketing efforts, team branding and facility enhancements and improvements at Southwest University Park to accommodate USL soccer.

Taylor currently serves on the El Paso Chamber Board of Directors, the Hospitals of Providence Children’s Hospital Board of Directors, the Border Youth Athletic Association Board of Directors, the Sun Bowl Advisory Board, the Downtown Management District (DMD) Board of Directors, and the United Way Board of Directors. Taylor is also a youth league coach in the Southwest Baseball League.

Taylor received a bachelor’s degree in Sociology from Randolph-Macon College (Ashland, VA), where he also played baseball for four years as a second baseman, serving as team co-captain his senior year.Entering his 26th season of professional baseball, Taylor is a native of Fairfax, Va. Taylor and his wife Jennifer have two sons, Braxton, and Parker.